Branding and Packaging
for Virgin & Aged
Virgin & Aged imports extra virgin olive oils and vinegars from select locations in Europe and the Mediterranean, to offer a flavor profiles that range from mild to robust. Sold on-line as well as in their storefront, customers can visit the V&A tasting room to enjoy samples of their vast and unique product line.
Project Overview
Sometimes what you value most about a client or a project is just how much fun you had throughout the experience — that was certainly the case for Virgin & Aged. Driven by their passion for cooking, this pair of entrepreneurial women set out to launch their high-quality olive oil and vinegar business in busy downtown Newport, RI and had already arrived at this cheeky name, Virgin & Aged. They needed branding that would communicate their saucy sense of humor, the vibrant flavors of their product, and allow their storefront to stand out amongst the visual clutter of a popular tourist area.
This logo design features several “hidden” olives and grapes within a juicy hand-drawn typography, that is both flirty and upscale. Used on their packaging in a one-color format, this branding was effective in creating a bottle design that customers wouldn’t want to hide in their cupboards, but keep displayed on their counters for easy access.
We used the new branding throughout their store and tasting room to create a space that was cohesive and fun, drawing in steady traffic to enjoy the bright and satisfying flavors of their unique recipes and cooking essentials alike!
Logo Design:
Packaging and In-store Promotion:
Sample Advertising:
Outdoor Signage and Gift Bag Design:
E-commerce Website Design:
